{"id":1465,"date":"2020-04-22T12:03:27","date_gmt":"2020-04-22T12:03:27","guid":{"rendered":"https:\/\/valeurhomestaging.com\/what-is-home-staging\/"},"modified":"2021-09-10T07:29:15","modified_gmt":"2021-09-10T07:29:15","slug":"what-is-home-staging","status":"publish","type":"page","link":"https:\/\/valeurhomestaging.com\/en\/what-is-home-staging\/","title":{"rendered":"What is home staging?"},"content":{"rendered":"

What is
\nHome Staging<\/span>?<\/h1>\n<\/div>
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Home Staging is styling and furnishing a property for sale or rent in such a way as to enhance its attractiveness to potential buyers or tenants. Home Staging was born in the early 70s in the United States and spread throughout Europe during the 2000s where it has more and more followers.<\/p>\n

The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for top dollar, since it drastically limits the negotiation margin of the sale or rental price.<\/p>\n<\/div><\/div><\/div>

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Staging\u00a0techniques\u00a0focus on improving a property’s appeal\u00a0 and involves decluttering, organizing, getting rid of unnecessary<\/strong> and personal items like pictures, neutralizing\u00a0the d\u00e9cor and redecorating in the most attractive and neutral way<\/strong> possible to appeal to as many buyers as possible.<\/p>\n

Through neutralization, beautiful decoration and real estate photography, this real estate marketing technique allows buyers to see a home’s true potential. Rather than forcing buyers to see past outdated furniture or imagine life in empty rooms, you can make them feel at home from the moment they step through the front door with professional home staging.<\/p>\n

Staging techniques are also used for the creation of show flats in newly-built buildings for prospective buyers to view and with the aim of facilitating the sale.<\/p>\n

Staging a home does not imply major reforms or carrying out interior design work.<\/p>\n<\/div><\/div><\/div>

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Why staging
\n<\/span> a property?<\/h1>\n<\/div>
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Selling or renting your home for the best market value in your area does not happen by accident and requires more than just hanging a \u201cFor sale\u201d or \u201cFor rent\u201d ad in a window or on a web portal. Most buyers have no imagination when they visit properties so the seller has to think for them through a strategic staging. With the right touch, staging can transform a home and guide prospective buyers throughout the characteristics and resources of their property, show them how effectively a space can be used and help them visualize its full potential.<\/p>\n

Home staging is the best way to market your home when you list it for sale. It is a proven strategy that sells homes faster and for the best possible money.<\/p>\n<\/div><\/div><\/div>

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There is not a second chance to make a first impression<\/strong>
\nHome Staging is the art of preparing a home for sale or to rent without major reforms, to get your property show its potential only through small changes in furniture, reorganization of space and decorative touches that highlight its strengths.<\/span><\/h5>\n<\/div><\/div><\/div>
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5 reasons<\/span>
\nto stage:<\/h1>\n<\/div>
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<\/i><\/i><\/span>1. Sell your home faster<\/span><\/a><\/h4><\/div>
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The average time to sell a home in Spain is almost 9 months while staged homes get a contract within 1 month and 6 days (7 times faster!). In the case of rentals, the properties spend 10 times less time in the market: 3.5 months versus 10 days.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>2. Less margin for negotiation<\/span><\/a><\/h4><\/div>
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Enhancing a property increases its attractiveness and will make buyers attribute more value to the home and therefore will be less inclined to negotiate a lower price.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>3. Add value to the price<\/span><\/a><\/h4><\/div>
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Staged homes are often sold or rented for more money.<\/p>\n

In more than half of the cases (60%), the sale or rental price increases; in the rest (40%) the price is maintained. In no case, it is lowered.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>4. Stand out among listings<\/span><\/a><\/h4><\/div>
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More than 90% of prospective buyers first search online. Proper staging and a beautiful, eye-catching photo gallery have the power to change prospective buyers\u2019 decision between finding out more or moving on.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>5. Decrease holding costs<\/span><\/a><\/h4><\/div>
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A quicker sell results in less money spent on additional mortgage payments, interest, taxes, insurance…<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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(data from AHSE – 2018 survey)<\/span><\/p>\n<\/div>

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Does home Staging<\/span>
\nreally work?<\/h1>\n<\/div>
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That’s right, it has been shown that staging a property increases the chances of selling or renting at the best price, with much less days spent in the market and therefore provides a great return on investment.<\/p>\n

Below are the most important conclusions of the survey conducted in 2018 by the ASOCIACI\u00d3N DE HOME STAGING ESPA\u00d1A<\/span>:<\/p>\n<\/div>

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77%<\/div><\/div><\/div><\/div>

Of the houses are sold<\/strong> in less than 60<\/span> days<\/strong><\/p>\n<\/div>

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74%<\/div><\/div><\/div><\/div>

Of the houses are rented<\/strong> in less than 15<\/span> days<\/strong><\/p>\n<\/div>

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60%<\/div><\/div><\/div><\/div>

Of the time the value<\/strong> of the house for sale or rent is increased<\/strong><\/p>\n<\/div>

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97%<\/div><\/div><\/div><\/div>

of the clients are satisfied<\/strong> or very satisfied<\/p>\n<\/div>

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Home staging works because people don’t just buy houses; they buy a story of what their life would be like in a new home.<\/span><\/h5>\n<\/div><\/div><\/div>
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\u00bfHow do<\/span>
\nwe do it?<\/h1>\n<\/div>
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  1. We depersonalize<\/strong> your home and create neutral spaces where potential buyers can visualize themselves living happily there<\/li>\n
  2. We optimize<\/strong> the flow of the spaces and between the rooms<\/li>\n
  3. If necessary we solve minor defects<\/strong> in the property<\/li>\n
  4. We modernize<\/strong> the atmosphere and decor. In the case of vacant homes, we furnish and decorate the empty spaces<\/li>\n
  5. We accentuate<\/strong> the home’s best features to make it more attractive<\/li>\n
  6. We take professional real estate photos<\/strong> so that the property stands out from its competition and get the highest number of visits<\/li>\n<\/ol>\n<\/div><\/div><\/div>
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    “The\u00a0way you live\u00a0in\u00a0a home\u00a0and the\u00a0way you\u00a0sell it are two different things.”
    \nBarb Schwarz \u2013 creator of the Home Staging concept.<\/span><\/h5>\n<\/div>
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    Get in <\/span>
    \nTouch<\/span><\/h1>\n<\/div>
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    We\u2019d love to talk to you and see how we can help prepare your property for greater things.<\/span><\/p>\n<\/div>

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    Informaci\u00f3n b\u00e1sica sobre protecci\u00f3n de datos.<\/strong> Responsable: Valeur Home Staging. Finalidad: Gestionar el env\u00edo de informaci\u00f3n y prospecci\u00f3n comercial y dar acceso a los productos online. Legitimaci\u00f3n: Consentimiento del interesado. Destinatarios: Empresas proveedoras nacionales y encargados de tratamiento acogidos a privacy shield. Derechos: Acceder, rectificar y suprimir los datos, as\u00ed como otros derechos como se explica en la informaci\u00f3n adicional. Informaci\u00f3n adicional:\u00a0Puedes consultar la informaci\u00f3n adicional y detallada sobre protecci\u00f3n de datos\u00a0en este enlace<\/a><\/p>\n<\/div>

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