What is
Home Staging?
Home Staging is styling and furnishing a property for sale or rent in such a way as to enhance its attractiveness to potential buyers or tenants. Home Staging was born in the early 70s in the United States and spread throughout Europe during the 2000s where it has more and more followers.
The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for top dollar, since it drastically limits the negotiation margin of the sale or rental price.
Staging techniques focus on improving a property’s appeal and involves decluttering, organizing, getting rid of unnecessary and personal items like pictures, neutralizing the décor and redecorating in the most attractive and neutral way possible to appeal to as many buyers as possible.
Through neutralization, beautiful decoration and real estate photography, this real estate marketing technique allows buyers to see a home’s true potential. Rather than forcing buyers to see past outdated furniture or imagine life in empty rooms, you can make them feel at home from the moment they step through the front door with professional home staging.
Staging techniques are also used for the creation of show flats in newly-built buildings for prospective buyers to view and with the aim of facilitating the sale.
Staging a home does not imply major reforms or carrying out interior design work.
Why staging
a property?
Selling or renting your home for the best market value in your area does not happen by accident and requires more than just hanging a “For sale” or “For rent” ad in a window or on a web portal. Most buyers have no imagination when they visit properties so the seller has to think for them through a strategic staging. With the right touch, staging can transform a home and guide prospective buyers throughout the characteristics and resources of their property, show them how effectively a space can be used and help them visualize its full potential.
Home staging is the best way to market your home when you list it for sale. It is a proven strategy that sells homes faster and for the best possible money.
There is not a second chance to make a first impression
Home Staging is the art of preparing a home for sale or to rent without major reforms, to get your property show its potential only through small changes in furniture, reorganization of space and decorative touches that highlight its strengths.
5 reasons
to stage:
(data from AHSE – 2018 survey)
Does home Staging
really work?
That’s right, it has been shown that staging a property increases the chances of selling or renting at the best price, with much less days spent in the market and therefore provides a great return on investment.
Below are the most important conclusions of the survey conducted in 2018 by the ASOCIACIÓN DE HOME STAGING ESPAÑA:
Of the houses are sold in less than 60 days
Of the houses are rented in less than 15 days
Of the time the value of the house for sale or rent is increased
of the clients are satisfied or very satisfied
Home staging works because people don’t just buy houses; they buy a story of what their life would be like in a new home.
¿How do
we do it?
- We depersonalize your home and create neutral spaces where potential buyers can visualize themselves living happily there
- We optimize the flow of the spaces and between the rooms
- If necessary we solve minor defects in the property
- We modernize the atmosphere and decor. In the case of vacant homes, we furnish and decorate the empty spaces
- We accentuate the home’s best features to make it more attractive
- We take professional real estate photos so that the property stands out from its competition and get the highest number of visits
